Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid.     To connect with us, visit www.gannett.com

The Campaign Manager (CM) will work in a pod structure with Client Success Managers to support our largest clients, providing strategic insights and recommendations, for SEM and display advertising campaigns. While Client Success Managers are responsible for client facing communication, the Campaign Manager is the principle responsible for day-to-day campaign management, optimization, and reporting. The CM will review campaigns regularly, make changes, assess digital campaign trends, and partner with sales and client success to provide performance metrics that support client retention.

About your Responsibilities: 

Our ideal candidate must have a background in digital marketing with applied experience in SEM and display advertising. Candidates must have a minimum of three years working knowledge and understanding of the digital marketing landscape. The CM candidate must be a self-starter, be proactive, can work independently on tasks, work well with a team, follow through on projects. Candidates must have advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint, and excellent written and verbal communication skills.

• An Executive Accounts CM will need to be able to prioritize and load balance across several platforms and clients within specific service level agreements (SLAs) and expectations. Job duties may include:  
• Serving as a clients’ campaign manager
• Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics)
• Optimizing PPC campaigns in order to increase campaign success
• Updating and/or creating pacing reports for campaigns
• Creating campaigns within our platform
• Providing weekly/monthly/ad hoc reporting
• Providing miscellaneous research as needed
• Updating ads for digital media
• Reviewing keywords and providing feedback on potential keyword strategies
• Build rapport with internal team members through routine and scheduled meetings
• Develop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clients
• Execute budgets and strategies to meet specific client goals/needs
• Monitor, evaluate, and leverage standard processes to manage and improve SEM/display campaign performance across LOCALiQ’s publisher networks to determine improvement opportunities
• Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
• Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
• Incorporate constantly evolving technologies and processes into the client solution delivery process

Key Qualifications:

• 3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent
• 2+ years of campaign management experience
• Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts
• Bachelor’s degree in Marketing, Communications, Public relations or related fields
• Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends
• Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
• Creative thinker with strong time management, and organizational skills with exceptional attention to detail

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