Consumer Marketing Strategy Director, NorthJersey.com & Lohud.com

The Director of Subscription Strategy builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for two Gannett publications: NorthJersey.com and The Record, based in Woodland Park, NJ; and lohud and The Journal News, based in White Plains, New York. 

• Head of subscription sales and engagement for NorthJersey.com and lohud 
• Direct reporting structure to consumer subscription and revenue team with a dotted line to local GM 
• Must be able to work onsite 60% of the time or as directed by the key manager

Base Salary Range:  $105,000 - $120,000/annually

Key Responsibilities

• Strategic Collaborative Planner 
• Responsible for driving volume and revenue by overseeing consumer sales and engagement results at NorthJersey.com and lohud.com. 
• Develop sales and engagement strategic plans including the audience roadmap to drive revenue 
• Work with news teams to incorporate high-performing and trending content into marketing plans 
• Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms, and native apps 
• Be present (onsite) at key meetings 
• Responsible for planning, managing and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines  
• Ensure website and ads are functioning as expected for both print and digital subscriptions 
• Create and launch in-app campaigns to drive subscriptions or improve engagement 
• Communicate results with key stakeholders 
• Respond to changing trends internally and externally 
• Understand the competitive landscape in the market and factors that are impacting growth, including analysis of reach and market penetration 
• Adhere to all pricing strategies as defined by Local Revenue and Planning 
• Collaborate with social and search teams to stay abreast of most trends and best practices 
• Lead and be present at local events to drive subscriptions, top-of-funnel leads and brand awareness 

Work With Enterprise Team to Optimize Results:  

• Develop and maintain best practices and standards in marketing materials and strategies across channels  
• Work with marketing operations to ensure timely execution of sales efforts such as email communication, onsite ads, and other opportunities that drive sales and engagement 
• Work with the analytics team to ensure proper tracking of results and to provide explanations as needed 
• Maintain highlights documentation that will be needed to understand trends including YOY changes and anomalies 

Education/Certification Requirements

• Bachelor's Degree 
• 5+ years of sales and marketing experience 
• 2+ years of subscription sales experience 

Experience Required

• Must be a dynamic leader with a proven track record of evaluating, identifying, and executing strategic opportunities 
• Demonstrated experience collaborating with cross-functional teams  
• History of delivering results and implementing change 

Specialized Knowledge Required

• Strategic marketing planner 
• Ability to derive actionable insights from social media metrics and marketing data 
• Knowledge and understanding of technology, search, new trends, and the latest in social media features 
• Universal Skills & Traits Preferred
• Strong collaborator 
• Effective communicator 
• Self-motivated and capable of managing multiple priorities and tasks 
• Team player with the ability to work within a multi-tiered environment 
• Excellent interpersonal skills, ability to work with diverse personality types 
• Creative and efficient in proposing solutions to time-critical opportunities 
• Ability to multi-task and thrive under pressure and deadlines 

Technology/Equipment Expertise or Proficiency

• Proficient with Microsoft Office Products, Project Management tools
• Google Analytics

#LI-NR2

The annualized base salary for this role will range between $68,400 and $140,000.  Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.