SEO Specialist

Regis University Denver, CO Full-time Health Care Provider

Posted on April 2, 2024

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SEO Specialist
Regis University

R004046
Northwest Denver Campus

Position Type:
Staff

Scheduled Weekly Hours:
40

Requested Start Date for this Position:
04/15/2024 - 13 days to go

Campus Location:
Northwest Denver Campus

Full-time or Part-time:
Full time

Job Summary:
The Search Engine Optimization (SEO) Specialist, plays a pivotal role in Regis University's digital evolution, specifically focusing on enhancing the institution's online visibility and performance through strategic SEO tactics. Working closely with cross-functional teams, including marketing, admissions, and academic departments, the SEO Specialist, with assistance from the Associate Director, will develop and implement comprehensive digital strategies aimed at boosting brand visibility, improving student recruitment efforts, and optimizing overall online performance. This position requires a dynamic individual with expertise in web development, analytics, and SEO, who can drive measurable impact within the fast-paced landscape of higher education.

Working at Regis University
As Regis employees, we embrace our Jesuit Catholic values of respect, inclusion and equity, and welcome employees, faculty and students from all faiths and cultures. Together, we perform our duties in alignment with the mission of the University and seek dedicated individuals to contribute to and strengthen that mission and our service to students.

Take a moment to consider our Total Rewards package:
- A generous tuition benefit for employees, spouses, and dependents
- Paid Mission leave to give employees time to volunteer in the community
- Options for flexible work
- Additional time off each year when the University closes for Winter Break
- Medical, dental, and vision insurance

Special Instructions to Applicants:
Please submit a resume, cover letter and list of references with your application. Current employees, please submit an application by logging into Workday. Click on the Career Worklet and access the internal site.

Major Duties and Responsibilities:

Essential:

Web Development

Collaborate with a service-focused team on website content maintenance, evaluation, and improvement initiatives, ensuring continuous website assessment and enhancement.
Assist in overseeing website development projects to ensure user-friendly and visually appealing web experiences.
Contribute to the administration and enforcement of university web governance policies, as well as the development of web policies, and monitor campus compliance.
Participate in ensuring that the website meets or exceeds ADA compliance and any other accessibility and legal requirements.

Analytics

Consistently assess website traffic, conduct focus groups and UX testing, and provide analysis on trends and performance indicators. Take proactive measures to address any issues or capitalize on opportunities.
Monitor key performance indicators and prepare regular reports for senior leadership.
Establish analytics frameworks to track website performance and user behavior.
Generate regular reports on key SEO metrics and provide insights for improvement.
Monitor and analyze website performance using SEO tools such as Google Analytics and Search Console.

Search Engine Optimization

Conduct keyword research to identify relevant search terms and phrases.
Optimize website content for target keywords, including meta tags, headings, and body copy.
Support ad-hoc keyword analysis and SEO copywriting.
Implement on-page optimization techniques to improve website visibility and rankings.
Develop and execute link-building strategies to increase the website's authority and domain ranking.
Stay updated on search engine algorithm changes and industry trends to adapt SEO strategies accordingly.
Collaborate with content creators, developers, and other team members to align SEO efforts with overall digital marketing goals.
Conduct competitor analysis to identify opportunities and threats in the search landscape.
Stay current on the latest SEO best practices, incorporate that knowledge in the content, and share with key internal stakeholders.

Misc.

Other duties as assigned

MINIMUM REQUIREMENTS:

Education:

Bachelor's degree from an accredited institution of higher education.

Experience:

Required:

At least two years of hands-on work with a multi-faceted website in a similar role in higher education, nonprofit, and/or with a brand marketing agency.
At least two years of direct SEO management tool such as Semrush, including strong familiarity with SEO practices and trends and SEO copywriting.
Familiarity with front-end development programming languages, including, but not limited to, HTML5, CSS3, JavaScript, AJAX, and third-party JavaScript libraries such as JQuery.
Familiarity with and knowledge of information design and architecture, user-centric design, multiple browser requirements and capabilities, and web design and development constraints and parameters.
Experience with managing new and historical data in Google Analytics and creating user-friendly reports for stakeholders using LookerStudio.
Strong knowledge of code development tools.

Preferred:

Prior experience with website redesign and content migration.
Prior experience and/or familiarity with university admissions recruitment practices and digital marketing practices.
Experience managing CMS platforms such as Hannon Hill Cascade.
Knowledge and experience in managing a cloud-based web server (Windows-based).
Experience managing web design projects from concept sketches to wireframes to development, including coding design concepts and prototypes using front-end programming languages.
Prior professional work experience in a higher education setting.

WORKING CONDITIONS:

Working conditions are normal for an office environment. Work will require occasional weekend and/or evening work. Some local, regional, and/or national travel may be required.

Why work at Regis?

Benefits Guide - Fiscal year 23-24 or

https://www.regis.edu/_documents/about/offices-and-services/human-resources/regis-university-employee-benefits-guide.pdf

Pay Rate:
$55,000 / annually

To apply, visit https://regis.wd5.myworkdayjobs.com/en-US/RegisUniversity/job/Northwest-Denver-Campus/SEO-Specialist_R004046.

Since 1877, Regis University has been using our Jesuit background to provide an education for men and women of all ages and faiths and is accredited by the Higher Learning Commission: A Commission of the North Central Association of Colleges and Schools. Inspired by St. Ignatius Loyola, the mission of Regis University is to educate men and women of all ages to make a positive impact in a rapidly-changing global society. We encourage our students to seek truth, live purposeful lives, and continually examine and attempt to answer the question: "How ought we to live?" Regis University's Northwest Campus is the main campus and administrative hub, located in Denver, Colorado. Regis University has three additional campuses in Colorado Springs, Colorado, Thornton, Colorado and the Denver Tech Center, as well as distance learning initiatives.

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