Senior Social Media Strategist #9857

“Trulieve Grows One Patient at a Time”

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you!

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

Requisition ID: 9857

Remote Work Available: Yes

Senior Social Media Strategist

Department: Digital Marketing

Reporting to: Senior, Social Media Manager

Location: Remote / Florida / Travel up to 40% throughout FL/GA

Type: Mid Level (4+ years’ experience preferred)

Position Summary

This position will report to the Senior, Social Media Manager, on the Digital Marketing team, a part of Marketing Department. Top-level duties include documenting Trulieve’s corporate social media branding, tonality, and identity across Facebook, Instagram, YouTube, Twitter, LinkedIn, live-streaming, recorded video and more. This role will also have managerial responsibilities, which will provide direction and mentorship with content team to brief in programs, build timelines and execute within brand guidelines.

Responsibilities:

• Implement Social Strategy led by Senior Social Manager, curating to your specific markets
• Capture video content across in-store activations, community events, and physician engagement.
• Build social calendar and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Lead and mentor team of content creatives, giving them clear direction and guidance to execute programs
• Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Collaborate with other departments to manage reputation, identify key players, and coordinate action
• Develop brand tone and voice, leading copywriting on Trulieve corporate channels to deliver on all social content.

Skills and Qualifications:

• Bachelor’s degree preferred: Marketing, Advertising, Communications, or similar (Not required)
• Social media management 4+ years’ experience preferred
• Experience with Sprinklr/Hootsuite/HubSpot/Meltwater or similar
• Travel: 40-50% in field visits (Florida and Georgia)
• Flexibility of hours – nights and weekends
• Technology proficiency
• Belief in relationship building and working as part of a team to achieve goals/results
• Organized, responsible and flexible in a fast-paced growth environment

WORK SCHEDULE:

• 40 hours weekly with flexible hours depending on business needs.
• Must be available to work occasional evenings, weekends and holidays

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.